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Home > CC Online > Class Schedule > BSAD C171 #30082

BSAD C171 Course Information

Course Description

(A/CSU)

This course introduces the nature and scope of the marketing activity as demonstrated by an integrated, analytic, and practical study of marketing problems. Topics covered include: how to distribute and sell a product or idea; consumer behavioral patterns; strategy, planning, forecasting, and evaluation of the marketing process. Students will develop skills that will be useful in real business situations. (Prerequisite: Level 1 reading and Level 2 writing, Level 3 math classification recommended). Formerly BSAD C44.

 

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Last updated October 23, 2007